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Most Popular Device Used to Listen to Podcasts As of 2021, 41 percent of the US population listens to podcasts at least once a month, marking a slight increase from the 37 percent the previous year. Despite the marginal rise, this is still a tremendous increase from the 23 percent of consumers in 2010 who had ever listened to a podcast.Īside from the increase in listeners, these podcast listener statistics also show that a growing number of the US public is tuning in to podcasts regularly. This marks a two-percentage-point increase from the previous year, the smallest growth in nearly a decade. The most recent survey conducted in 2021 found that nearly six in ten (57 percent, to be exact) consumers above the age of 12 in the US have listened to at least one podcast (Statista, 2021). The increase in the number of podcasts has been driven by the growing demand for them.Īside from a slight dip in 2013, the number of podcast listeners in the US has pretty much been on the rise over the past 15 years. In fact, it’s estimated that 78 percent of the US population is now aware of what a podcast is – up from 64 percent in 2018. These podcast statistics are completely in line with the fact that podcasts are slowly going mainstream. This is pretty startling growth, considering there were just over 500,000 active podcasts from just three years ago in 2018. As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights, 2021). So here’s the first of ten podcast statistics. Perhaps one of the most common and basic questions about podcasts is, “How many podcasts are there?” Now that we’ve gotten the basics out of the way, let’s dive straight into the ten most powerful podcast statistics all entrepreneurs must know in 2021! 1.

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If you want to jump straight to learning about how to start a podcast, check out this step-by-step guide! In that way, it’s much easier to consume. Unlike a video or a blog post, a podcast does away with the visual element.

Or, as the following podcast statistics will show, it is also popularly consumed while multitasking such as commuting to or from work, doing chores, working out, and so on. People might listen to a podcast once-off when winding down at home after a hectic day or simply relaxing. In a nutshell, a podcast is a kind of online audio broadcast. Outside of PCMag, I write fiction, poetry, humor, and essays on culture.Before diving into podcast statistics, you first need to understand just what podcasts are. Though I love that I get to write about the tech industry every day, it’s touched by gender, racial, and socioeconomic inequality and I try to bring these topics to light. I put great care into writing gift guides and am always touched by the notes I get from people who’ve used them to choose presents that have been well-received. I’ve had the pleasure of talking tech with Jeff Goldblum, Ang Lee, and other celebrities who have brought a different perspective to it. I strive to explain topics that you might come across in the news but not fully understand, such as NFTs and meme stocks. Or maybe you’ve just seen my Bernie meme.

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You might have seen me on TV talking about these topics or heard me on your commute home on the radio or a podcast. I’ve been at PCMag since 2011 and have covered the surveillance state, vaccination cards, ghost guns, voting, ISIS, art, fashion, film, design, gender bias, and more.

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My title is Senior Features Writer, which is a license to write about absolutely anything if I can connect it to technology (I can). How to Set Up Two-Factor Authentication.

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